Set to launch its pan-India 4G datacom services under “Jio” brand soon, Mukesh Ambani-led Reliance Industries has assigned its retail arm the mandate to develop the market for compatible devices and drive its growth.
“Devices are cornerstone in bringing broadband to the masses. The long-term evolution (LTE) ecosystem for devices in India is nascent,” Ambani said in a letter to the Reliance Retail team, referring to the standard industry jargon for the 4G technology.
“Reliance Retail is pioneering this LTE device ecosystem, building sales and distribution channels including retail stores,” the chairman said, while also announcing that his top executive Sandip Das will rive this initiative.
“To facilitate, Sandip Das will move from his role as MD (managing director) for Reliance Jio and join the board of Reliance Retail to mentor the Jio Division of Reliance Retail.”
According to company sources, Ambani is attaching much importance to the 4G data telecom space and sees it as one of the major drivers of growth within the $75-billion group.
